For those of you concerned about your safety but who still don’t wear helmets because it ruins your hairdo, Anna Haupt and Terese Alstin  may have something for you.

Hövding is a collar worn around the neck. The collar contains a folded up airbag that you’ll only see if you happen to have an accident. The airbag is shaped like a hood, surrounding and protecting the user’s head.

More info at www.hovding.com

Video from www.focusforwardfilms.com